The 3rd AUX Overseas OBM Distributor Conference Concludes Successfully Global Partners Explore New Growth Opportunities
In April 2025, the 3rd AUX Overseas OBM Distributor Conference, themed “Team Up Goals Up,” was successfully held in Pattaya, Thailand. Partners from over 30 countries in the air conditioning industry gathered to engage in in-depth discussions on technological innovation, market strategies, and collaborative development. The event further strengthened synergy between AUX and its global partners, injecting fresh momentum into overseas market expansion.
Accelerating Globalization, Targeting Industry Leadership
AUX continues to advance its globalization strategy, prioritizing customer-centric OBM (Original Brand Manufacturing) operations as a core focus. The conference showcased AUX’s growth capabilities across diverse markets and reinforced its determination to rise as an industry leader, boosting partners’ confidence. To ensure long-term win-win collaboration, AUX provides OBM distributors with dedicated professional teams and comprehensive support in product development, policies, after-sales services, distribution, and marketing, while accelerating localized market penetration.
Brand Upgrade: Building World-Class Influence
Together Moving forward, AUX will empower partners through reliable delivery timelines, intelligent service systems, and more competitive policies. The OBM business will offer end-to-end support to distributors, spanning product planning, pre-sales assistance, channel expansion, promotional resources, after-sales services, and team empowerment. Digital tools such as the Xiaoao App and After-sales CCP Customer Management Software will enhance operational efficiency and customer satisfaction.
Innovation-Driven Product Competitiveness
Technological innovation remains central to AUX’s overseas growth. The conference highlighted breakthroughs in inverter technology, smart controls, and high-efficiency products. Emphasizing market-driven R&D, AUX showcased tailored solutions like weather-resistant products for Southeast Asia’s extreme heat and energy-efficient models for Europe. Continuous R&D investment ensures partners gain greater value through cutting-edge technology.
Service Excellence: Delivering Hassle-Free Solutions
Guided by a “customer-first” philosophy, AUX is optimizing its global after-sales network to guarantee efficient support throughout a product’s lifecycle, ensuring peace of mind for clients.
Deepening Regional Markets, Enhancing Localization
The conference outlined strategies for Thailand’s market expansion, including channel optimization, digital tool adoption, and localized service upgrades. Attendees also toured AUX’s Thailand factory, witnessing its smart manufacturing systems and future capacity plans. As a key overseas production hub, the facility will strengthen localized operations to support regional delivery efficiency.
Collaborating for a Shared Future
The event concluded with dynamic partnership discussions and strategic signings. With a clear roadmap and robust global presence, AUX and its partners are poised to redefine the air conditioning industry’s future.
